Tips & Tricks

Welcome to our Tips & Tricks page! This is where our fantastic designers and support staff get to share their expertise with you so that your content keeps getting better.

Tips to improve your design

You may have a great story to tell, but if your design doesn’t look great, there’s a big chance that people aren’t going to read it. That’s why it’s important to put effort into the layout of your publication. Here are 4 tips to help you out.

Tip 1: Start with color

First things first. Make sure you use a good color scheme. In the Theme area of the editor, you can add your colors as swatches to use and reuse throughout your publication.

Unless your house style says otherwise, a good rule of thumb is to alternate between at least 3 color swatches. This will give your publication a fresh appearance.

Tip 2: Master the Fonts

Let’s be honest — a big block of Times New Roman is not going to excite anyone. So play around with typography. Add a unique feel or style to your text by playing around with different fonts, font properties, sizes and colors.


Use clean and professional fonts for business communications, and a more playful fonts things like newsletters.

You may want to add big titles, bold text, or contrasting colors. Make sure the body of the text has a calm look, so you can play around with titles, subheadings and quotes.


How do you choose a good font? Use FontPair to see which of our standard Google fonts go well together. Choose one font for headings and subheadings, and a different font for plain text, but be careful not to go overboard with too many varying styles.

Tip 3: Size matters

Your text will be a lot easier to read if you choose the right font size. When you create a new Instant Magazine, the sizes for your headings (H1, H2, H3, and H4) are already set for you. But if you want to adjust them, you can do so via the Theme panel. Adjusting your styles here will update your entire publication.


For plain text, we recommend using a font size of at least 16px, but if you find that too small, move it up to 17 or even 18.

Quotes are a good way to break up your text into more manageable sections. Try using at least 32px for quotes.


Using these font sizes will guarantee that your text is always legible. You should also split your text into bite-sized chunks with plenty of subheadings. Be sure to use bold and italic for emphasis and remember to use plenty of white space.

Tip 4: Play around with backgrounds and font colors

If your publication has lots of long reads, be sure to vary the background color and the font color in different blocks of text. This will make your page much easier to read and digest!

You can also try using blocks with fixed images to break up your text, or adjust the background image scroll speed to create great parallax effects.

Get creative

There you have it. Handy tips & tricks for designing your publications. Ready to get creative?